A culture is a mindset shared by almost all members of some social group. This mindset is something passed from generation to generation and it shapes our perception of the world. The mindset encompasses
The mindset or cultural influence impacts business strongly in three different areas:
Differences between national cultures tend to centre on attitude (e.g. how we think and feel about things), while those between company cultures tend to centre on process (e.g. how we do things).
Companies´ increasing emphasis on ethics and values is blurring this distinction.
Jeff Killeen, then Chief Operating Officer of barnesandnoble.com, formulated the company strategy in a speech to staff in 1998 as:
“You're not just here to sell books. You're here to annihilate the competition, to kill it dead!”.Such a simple and short goal appeals to many Americans. When shown this strategy statement Germans become uneasy because of the implied lack of social responsibility.